Imitation, they say, is the best form of flattery, but most of the time, the copy is a lower quality substitute for the real thing. Sometimes it makes sense to go for the copy—try getting Banksy to spray-paint your living room—but for most things, we’re better off with the original. In 2015, Brother Printers and All-in-Ones nabbed PCMag’s Reader’s Choice Award, for the seventh year in a row. We got the highest scores in “overall satisfaction”, “satisfaction with reliability”, and “likelihood to recommend.”
Our secret? Our research and development teams are singularly dedicated to improving the customer experience. So we build every component of a Brother printer to last for the full lifecycle of the machine. And with the right components and consumables, your machine will last a very long time.
But don’t take our word for it. We’ve combed through loads of reports, including independent research, about Brother Genuine ink and toner to help you make an informed decision the next time your printer runs dry.
Brother is incentivized to create quality products. Unlike Brother, companies producing non-genuine inks and toners aim only to be the cheapest alternative on the market. They aren’t aiming for reliability or long-term customer satisfaction. So they have no incentive to cut into their profit by investing in and maintaining the rigorous procedures and checks and balances required to adhere to globally recognized environmental standards and deliver high-quality products. Plus, their ink and toner cartridges may not fit your Brother machine perfectly. They could leak, causing potential malfunctions, lowering expected yield quantity, and potentially harming your machine.
While non-genuine inks and toners can cost less up-front than genuine ones, they can wind up costing you far more. Knockoff products can result in microsecond differences in penetdry times, which could cause paper smears. Refilling empty Brother ink and toner cartridges can also introduce air into the ink chamber, which can damage the print head. And, a single printer breakdown due to the use of a non-genuine supply can eliminate any up-front savings gained on purchase.
Not to mention the cost of lost productivity and downtime if your printer head suddenly chokes on inferior quality ink or toner in the middle of an important print job. And even if the non-genuine supply doesn’t cause any specific malfunction, the cleaning time required to maintain performance is up to five times what’s recommended for genuine Brother ink cartridges, according to an independent study conducted by Quality Logic Inc*. In other words, even when they work as advertised, knockoffs will result in more downtime, lost ink and reduced productivity.
Did you know Brother printers create tiny ink droplets of 1.5 picoliters (one trillionth of a liter), and place them extremely accurately on the paper, resulting in finer definition in the final print?
Genuine Brother inks have a precisely formulated viscosity and consistency to ensure even flow and ink distribution. Your printer knows the precise mixture and quantity of colours to use when printing in colour, to produce true-to-life images with the right colour matching. It correctly calculates the timing of ink delivery to prevent smearing and clogging of the print head. Plus, Brother machines are programmed to be in sync with the predicted penetration rates and drying times of Brother inks.
Brother inks are engineered and optimized to work best on Brother printers. The product line achieves higher print quality than counterfeit or knockoff alternatives, by design. Our inks are light-fade and ozone-fade resistant, meaning they stick to Brother paper better with limited bleed, and deeper colour fastness. Images are sharper due to the addition of a special coating on Brother paper to achieve a smoother finish. Using Brother ink and paper together ensures sharper, more vivid colours that last.
Using generics can not only cause unforeseen damage (print head clogs, smears on rollers, premature drying of ink on nozzle heads, etc.), but can also invalidate any warranty protection on your Brother printer.
4. Accountability matters
If you’re trying to keep a promise or stick to a particular goal you’ve set for yourself, one of the best things you can do is make your promise public so you’ll be held accountable. Environmental certifications do just that for corporations, and Brother is all in when it comes to protecting the environment, in line with consumers who care about their environmental impact.
From design, procurement, production, packaging and distribution, to end use and recycling, Brother is dedicated to reducing its environmental impact and improving efficiency.
Brother has achieved multiple environmental certifications worldwide that confirm and authenticate its commitment to the environment. These include ENERGY STAR qualifications on many products, and ISO14001 standard certification for Brother Group manufacturing facilities and major sales facilities.
Most Brother Multi-Function Centres (MFCs) and printers have attained the German Blue Angel Certification, meaning they’re designed for low power consumption, longevity and minimal environmental impact, including end-of-life management. Brother has also achieved the Nordic Swan environmental accreditation for certain monochrome laser and printer products. (Nordic Swan is the official eco label in Europe’s Nordic region and is one of the leading eco labels in the world).
Additionally, all Brother products meet the European Union’s Restriction of Hazardous Substances (RoHS) regulation, which restricts substances like cadmium, lead, mercury, hexavalent chromium, polybrominated biphenyls, and polybrominated diphenylether. (Please explore www.brotherearth.com for more info on Brother’s environmental commitment).
What it all comes down to
When you’re looking to replenish your printer’s ink or toner supply, it can be tempting to opt for an apparently equivalent, cheaper, non-genuine replacement. But the trade-off in performance, quality and value can quickly add up to making the cheapest-looking option not so cheap after all. By buying genuine, you prolong the life of your printer, save money, and get best results and peace of mind.
So, next time you need ink or toner, give knockoffs a knockout punch. Play it safe with Brother Genuine Supplies.
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