Business Solutions

Inspirational Pinterest Pins For Back-To-School

Looking for a little back-to-school inspiration for the students in your life? We combed through Pinterest for the best inspirational pins to get them back in the school spirit. (And they’re pretty inspirational for non-students too.)

1. Study Like Granger

Hermione Granger’s incredible. Remember how in the third book she time travelled to take more than one class at a time? Classic Granger.

2. Study While Others Sleep

You know how everyone loves to complain they’re too busy to get things done? It’s not true. Look at how much time you spend on social media, TV, video games and other time wasters. Then cut that down. Or, better yet, eliminate it entirely. You’ll get more done, and you’ll feel better. Promise.

3. How I Study

If only we’d followed this poster, college would have been a cinch!

4. The More That You Read

Dr. Seuss was a genius. Hang this poster in your favourite study area, slip into your comfiest clothes and grab a coffee. Not only will you do well on your next term paper—you’ll have fun along the way!

5. Hustle

Hustle is underrated. When you have a question, ask the teacher. When you’ve finished writing a paper, read it out loud. Be the first one to arrive for group project meets—and the last to leave. It’s worth it.

So what are you waiting for? Go get your inspiration on. Graduation is just around the corner!


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Stuck on You: If it’s important enough to put a label on it, that label better stay stuck! 5 reasons why Brother’s TZe label tape is the best man for the job.

If it’s important enough to put a label on it, that label better stay stuck under any circumstances: You don’t want to find scratched-out fuzz where your “Hazardous Material” label used to be and the lid on the floor. That’ll never happen if you start smart, and stick with professional quality TZe technical tape from Brother.

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Top 4 reasons to buy Brother Genuine Ink and Toner

52108_Blog_Images_04-ENImitation, they say, is the best form of flattery, but most of the time, the copy is a lower quality substitute for the real thing. Sometimes it makes sense to go for the copy—try getting Banksy to spray-paint your living room—but for most things, we’re better off with the original. In 2015, Brother Printers and All-in-Ones nabbed PCMag’s Reader’s Choice Award, for the seventh year in a row. We got the highest scores in “overall satisfaction”, “satisfaction with reliability”, and “likelihood to recommend.”


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How to use Pinterest for your business in 5 easy steps!

15_BROTHER_ICONS_V2_MProvide your customers the content they need through this growing social media platform

There’s so much white noise out there. So how do you pierce it, to get your business’ message to consumers who crave it?

The answer? Quick, snackable bites of visual content. With an estimated 2.6 billion images being shared daily, these hot items are grabbing more of our fragmented attention every second. And one of the best channels to get them to your people is Pinterest.

With this blog, we’ll help get you started using this highly engaging tool for your customers.

15_BROTHER_ICONS_V2_11. Create a space for dreaming

Just five years old, Pinterest is a strong and still growing platform for creating, curating and sharing visual content. Ahalogy, a marketing firm specialized in teaching brands how to leverage Pinterest, calls it, “a space for dreaming and discovery.” It attracts aspirational users planning specific types of projects—from decorating a nursery to building a treehouse.

Pinterest is still largely dominated by female users (78% in Canada). But men are quickly catching up. The most active users, or “Pinners,” visit the site at least once a day. Popular categories include: Food & Drink, Health & Wellness, Fashion, Beauty, Home, DIY & Crafts, Family, Pets, Weddings, Travel, Automotive, Technology and Finance.

15_BROTHER_ICONS_V2_22. Driving engagement

You can use Pinterest as an individual to share your passion for home brew or gardening, but if you want to drive engagement with your business and attract more customers, you need a business account. Business accounts get added functionality from Rich Pins, which offer specific embedded information for apps, places, articles, products, recipes, movies and more—as well as analytics, to help you understand how your content is doing.


15_BROTHER_ICONS_V2_33. Create content that sticks

Bob Gilbreath, Co-Founder and CEO at Ahalogy, is a well-respected thought leader on Pinterest. He stresses the importance of learning by doing when you first get started.

“With Pinterest you must jump in and start getting real-world feedback to understand what works and what doesn’t,” he says. “As with any serious marketing effort, you first need to set your Pinterest business strategy.” Gilbraith recommends creating a few Pinboards with quality content you think will resonate with your target audience. Then watch, measure and learn from how they’re using it.

“Double down on the content that seems to stick,” Gilbreath adds. “But keep in mind that Pinterest users are all about long-term planning. So, converting casual users to customers can take longer than on other social media platforms.”

15_BROTHER_ICONS_V2_44. Be a great storyteller

If you’re a retailer, think about how and why your customers use your products. Adam Kmiec, Senior Director, Mobile, Social, Content & Performance Marketing at Walgreens, is both a sought after speaker and an outspoken digital marketing strategist.

“We were one of the very early Pinterest adopters,” says Kmiec. “Being on the platform since the beginning has helped us understand what works, what doesn’t and how to make sure we’re always putting our customers first.”

Kmiec says he develops content as if he’s making a film—with a compelling narrative and the right story for his customers. “Pinterest is all about providing helpful tutorials and step-by-step guides that inspire our customers and provide them with the tools they need to take action.”

“Our Pinboards aren’t about selling products—although of course they can lead to that,” he adds. “They’re a reflection of the aesthetic our audience wants, how it makes them feel, and how they can achieve that aesthetic with our help.”

15_BROTHER_ICONS_V2_55. Develop your pictorial vocabulary

The look and feel of your pins matters more than with other social media content. Colour densities, quality of photography, choice of fonts, and even the orientation of your image files, can contribute to how well your Pins fare in terms of extending their reach through sharing, or “Repins.”

Brendan Lowry, Marketing Director at Curalate, likens Pinterest to learning a new language. “Whatever business you’re in today, you need to realize that consumers are now speaking with pictures, not words,” says Brendan. “Test the Pins you post and study the analytics to learn which images fare better with your specific audiences.”


15_BROTHER_ICONS_V2_6Putting a pin in it

Learning how to use more—and better performing—visuals online is a critical tool for driving higher rates of engagement. Whether you sell scarves or wedding photography, hardware or healthy food, Pinterest is an important platform for visual content and worth investing your time and effort. Providing your followers with actionable, well-made, visually appealing Pins about content that matters to them will ensure you’re there to reap the rewards for cultivating their path from discovery to purchase—to customer-for-life!

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5 surprisingly simple sales skills to grow your small business

15_BROTHER_ICONS_MSelling is among the hardest, most satisfying, most depressing, most lucrative, and most grinding jobs on the planet. Everyone knows it takes persistence, sweat, drive and ambition. But not every small business owner or entrepreneur believes they can do sales. Many avoid it as much as possible, treating it as a painful task, like getting a cavity filled.

That attitude is potentially killing your business. The good news is, you can change it and realize that you—yes, even you—can sell anything to anyone by cultivating these five simple skills.


15_BROTHER_ICONS_11. Listen 

“A lot of people think sales is about talking, but it’s really about listening,” says Dawn Williams, President and Sales Recruiter at Sirius Personnel. “The most successful sales people I’ve ever recruited are also the best listeners.” Nabil Sfeir, a corporate account manager at Insight, concurs. “You have to pay attention, especially if you’re on the phone with a potential client,” says Sfeir. “People can tell if you’re multitasking—and that’s a deal breaker. Everybody wants to feel like they’re number one.”


15_BROTHER_ICONS_22. Empathy

Mollie Garza, Business Development Director at LiveIntent Inc., is as popular with her clients as she is with her colleagues and friends, because she takes the time to get to know everyone equally. So when it’s time to make a deal, she’s learned enough about her clients to be able to offer them custom-made solutions to their problems. “You have to truly understand who your clients are and what problems you’re solving for them on a continual basis,” says Garza. “If you do your job right, you’ll keep your clients safe from the competition, help them grow their revenues and be someone they turn to for knowledge and advice.”


15_BROTHER_ICONS_33. Finding real solutions

“Offer solutions to your clients, not products or features,” Nabil says. “And if you discover that your company isn’t the best fit, say so.” Chris Carlin, Senior Marketing & Social Media Manager at The Upper Deck Company, is always impressed with vendors who don’t try to be a one-size-fits-all solution. “If your services aren’t compatible with a brand, recommend someone whose are,” says Carlin. “Not only does this make you a trusted partner, but it can also open the door to future business.”


15_BROTHER_ICONS_44. Passion

Oscar Gardner, Sales Director for iMedia Communications, Inc., believes passion drives a sales person to greatness above all else. “Most sales people have the basic skillset for sales,” says Gardner. “But you need a genuine passion for your business to truly succeed. How can you get someone excited about your business if you’re not excited yourself?”


15_BROTHER_ICONS_55. Follow up

“Having organized sales habits has always been a core part of my approach,” says Will Richards, President and Founder of Financial Research Solutions. “And the number one most important habit you can develop is to mark down in your calendar the exact date and time of your next call with a prospective client,” adds Richards. Scheduling follow-ups helps you keep track of where you are in the sales process and proves to your customers that you have the reliability to be there when they’re ready—and not expect them to be ready when you are.

Every entrepreneur has faced the chilling prospect of having expended an enormous amount of time, energy and money on building a business only to discover that, without a coherent sales strategy, prospects don’t start magically appearing at your door. If you run a business, or hope to, you need to get comfortable with sales—but you don’t need to change who you are. Just develop these five simple skills to win you your clients’ trust. Do that, and success will follow.


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